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THE NCHC IS THE NATIONAL
 
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We are the National Collegiate Hockey Conference... home to:
  • a membership that covers a national footprint, spanning four continental U.S. time zones and seven states.
  • seven of the last nine NCAA Men’s Hockey National Champions, including each of the last two. Four different NCHC teams have won a National Championship since 2016.
  • more than 110 National Hockey League (NHL) alumni since the conference began play in 2013, including 65 NHL players in 2024-25.
  • games being regularly broadcast on national television since its inaugural 2013-14 campaign.
Sept. 22, 2025: Official announcement of the National
 
 

SECONDARY LOGO

The NCHC unveiled a secondary logo for the National on Sept. 22, 2025. The new secondary marks represent the National’s bold identity, but keep a familiar look to the primary NCHC logo while also embracing the future. The National worked with Adrenalin Sports Marketing in Denver to develop the new logo. Adrenalin also designed the primary NCHC logo in 2013.
 


Elements of the National logo include:
  • Colors – The same red, white and blue color scheme is used as in the primary NCHC logo. National logos are also available in school-specific colors.
  • Shield – The outline of the secondary logo is the same shape as the shield in the primary logo.
  • Font – The same Colossalis font was used for ‘NATIONAL’ as was used for ‘NCHC’ in the primary logo.
  • Hockey Sticks – Extending from the middle of both ‘A’s in ‘NATIONAL’ are a pair of hockey sticks in the empty space that lean toward the middle of the wordmark. The sticks resemble the hockey stick used in the primary NCHC logo.
  • The Number 10 – The hockey sticks point to the ‘IO’ in ‘NATIONAL’ with the ‘IO’ a hidden number 10. The 10 represents the number of members the National will have beginning in 2026-27 when the University of St. Thomas officially joins. In the full color version of the National logo, the 10 is in a different color than the rest of the wordmark.
  • Star – The single star above the 10 replaces the eight stars in the primary NCHC logo. The single star shows a unified look as one conference with 10 teams that will continue to lead the way in college hockey.
49878“NCHC leadership approached Adrenalin with a clear vision and an open mind for developing a new secondary logo.” said Dan Price, brand marketing director at Adrenalin. “Through concentrated discussions and collective reviews with NCHC leadership, we created a mark that honors both the conference's storied past and promising future. The final design seamlessly integrates the iconic shield and hockey sticks with a cleverly positioned "10" representing the member teams—delivering the perfect extension of their established brand identity.”

LOGOS/FILES

National logos one-page reference (PDF)

To request National logos and assets for media use, please contact NCHC Creative Services Coordinator Sam Kuhne at skuhne@nchchockey.com. For commercial use of the National logos, please contact Learfield Licensing Partners at admin@learfieldlicensing.com.
 
THE NATIONAL CUP
 
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Along with the National brand, the NCHC also officially named its postseason tournament trophy the National Cup on Sept. 22, 2025. The trophy presented to the Frozen Faceoff champion was previously unnamed, while the NCHC regular-season champion receives the Julie and Spencer Penrose Memorial Cup (Penrose Cup) annually.  

The National is moving the Frozen Faceoff entirely to campus sites across the country beginning in 2026. The National Cup will be awarded for the first time under its new name on March 21, 2026 at the site of the highest remaining seed in the Frozen Faceoff championship game. The tournament trophy itself will remain the same as has been awarded in years past at the Frozen Faceoff.


We are #theNational